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ABOUT PREFERRED WOOL
Wool defined as preferred includes wool that is grown with a progressive approach to land management, and from sheep that have been treated responsibly.
As certification to third party standards is one of the strongest ways to ensure that product claims are accurate, we have differentiated ‘certified wool’, which is audited and certified by professional certification bodies to an independently owned, voluntary standard and ‘second party verified wool’, which is verified by an organization that has a business connection to the supply chain involved.
Preferred certified wool covered here are wool certified to the Responsible Wool Standard (RWS), organic standard and recycled standard.